🤔 Marketers - is conversion rate optimization a priority?

Question

In my experience, conversion rate optimization can feel elusive. It's hard to know where to start, and it feels like A/B testing is the only CRO tactic out there. I'm especially curious to hear from the folks in eComm / D2C - how much of a priority is CRO on your marketing team?

Graham Lipsman · Accepted Answer

I always want to get the most out of any traffic I drive to my sites, so CRO is always a pretty early focus for me. I at least like to make sure I'm using strong copywriting, clear messaging and a clean design. Early focus on conversion rate makes every marketing dollar go a lot further!

Plus, lessons I learn from optimizing my sites often feed back into my marketing campaigns—and vice versa—so there's a benefit to doing both together.

Erin Gusty · Answer

I'm launching a product in a few weeks to help marketing teams get started with CRO. It's called Flourish Commerce, and we provide custom, affordable website audits. Follow along for the launch: https://www.producthunt.com/prod... Hope to see you in the comments :)

Answer

Yes, definitely it is. I always focus to get maximum sales out of any traffic coming to my sites.

🤔 Marketers - is conversion rate optimization a priority?

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